Doe-Anderson’s work for the Louisville Metro Police Department (LMPD) has resulted in a significant drop in auto thefts in the city, according to Assistant Chief of Police Troy Riggs.
The auto crime prevention program was announced by Mayor Abramson in March. Doe creatives envisoned fake parking tickets to be placed on unlocked cars (the most common reason for car theft) to deter criminals and remind owners to lock their doors. The ticket quickly explains that this isn’t a real ticket which is a welcome surprise and intrigues them to read on for the ticket’s actual purpose. On the reverse side, the ticket provides tips for preventing auto thefts. Initially 10,000 tickets were printed for distribution. The program has been so successful that LMPD has asked for an additional 50,000 tickets.
Earlier this month, Doe-Anderson was recognized at the annual police awards banquet and received the Community Service Award for campaign work for 574-LMPD, the police information and anonymous tips line. The campaign includes the fake parking tickets, bus shelter posters, and life-size criminal stand-up displays with the message, “If criminals were this easy to spot, we wouldn’t need you. 574-LMPD.”
574-LMPD has been an incredibly successful program for the Louisville Police. Doe-Anderson was enlisted to help spread the word even further.
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