Doe-Anderson

Nearly all my friends in the industry have expressed how thankful they are that 2008 is finally over. Fortunately, I cannot say the same. Despite the year’s dreadful headlines about the economy, gas prices and company failures, Doe-Anderson had a lot to celebrate in 2008. Our clients gave us the opportunity to do great work. We increased our client base with several new pieces of business. We didn’t lose a single account. And the most exciting highlight of the year – we increased the caliber of our staff across all disciplines.

Why was 2008 so different for Doe-Anderson than many other agencies? I’ll take the liberty to attribute our success to the unique and nontraditional approach we use to help build our clients’ brands. An approach we affectionately call Brand Enthusion™. Brand Enthusion™ is the fusion of ideas, people and tactics designed to create brand enthusiasm. Our approach is simple, yet hard for many traditional marketers to adopt. But those willing to adopt our philosophy enjoy a much greater return on their marketing investment.

Brand Enthusion™ is grounded in the simple fact that humans love to share the things they’re passionate and enthusiastic about. This includes enthusiasm for brands. Creating brand enthusiasts is at the heart of all we do here at Doe-Anderson. We’ve proven that creating deep and lasting relationships with brands’ core customers, regardless of the business category, is the most efficient method of growing our clients’ businesses. By taking the steps necessary to truly understand the fundamental passions and motivations of a brand’s most loyal consumers, we create highly impactful brand experiences that inspire, captivate and motivate. It’s all done through a variety of traditional and nontraditional tactics. It works for our clients every day. And it’s what Brand Enthusion™ is all about.

Doe-Anderson’s true value is defined by much more than just a clever headline or an interesting on-line application. At the end of each day, we expect to be measured by the high-impact brand experiences we create, the number of customer relationships we help establish, the depth of each of those relationships and, ultimately, the word-of-mouth that is generated by these “brand friends” as they spread the good word about the brand.

I’m always up for a good discussion on Brand Enthusion.™ If you want to learn more, leave a comment.