One of the many reasons I have loved working in marketing is that doing it well requires successful relationship-building skills. On one of my many job interviews I was asked to “prove that you are as good of a marketer as you claim.” My pithy response was “I’ve been married 18 years.” Some people have [...]
“Surprise and delight” has become the Doe-Anderson catchphrase for winning the hearts of our clients’ customers. It’s a notion that transcends a transactional relationship and creates a friendship between the brand and its users.
In order to do that, we have a set of guiding principles to which we rather rigorously adhere:
1. Creating surprise and delight [...]
The growing trend toward social media involvement has brought renewed emphasis to the idea of transparency for companies and organizations. It has become almost an expectation for some individuals that their personal lives and actions are constantly monitored by friends, colleagues, casual acquaintances and even complete strangers. With some people describing their every move on-line, [...]
April 21, 2009 – 10:32 am
We’ve just found out that Doe-Anderson won Best Individual Execution Obie for the Maker’s Mark Vending Machine creative.
You can check it out at right, and read more about the 2009 Obie Awards here: http://is.gd/tERx.)
Congratulations to Ed Neary and Bill Connelly and to everyone who worked so hard on another great piece of work.
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I was introduced to customer service early on working through college as a waiter and bartender at restaurants such as Chi-Chi’s, TGI Friday’s and even Farrell’s Ice Cream Parlor. I learned very quickly many of the principles that I still put into practice today with clients. And in the restaurant industry, if you don’t WOW [...]
