Monthly Archives: June 2009

Clean Up on the Marketing Aisle

June 30, 2009 – 10:00 am

The visceral thrill of the blue light going off at K-Mart illuminating the store with the message “hot deal here” was one of my first lessons learned in marketing. The second was a bit less intentional. While walking through a Piggly Wiggly with my mom, I mistakenly knocked a jar down from a shelf, which [...]

By Michael Littman | Posted in Our Take | Comments (0)

One Thousand Points of Light

June 18, 2009 – 10:03 am

One of my favorite visual metaphors served up in the public consciousness is the notion of Americans as “1,000 points of light.” I love the notion that each of us are powerful stars independent yet interconnected. Together we have the ability to illuminate a night sky. Independent we have the ability to impact the lives [...]

By Michael Littman | Posted in Brand Enthusion, Our Take | Comments (0)

Doe Divas Go Red

June 10, 2009 – 4:31 pm

Last month, a few Doe employees attended the annual Go Red for Women luncheon, co-sponsored by client Norton Healthcare, to benefit the American Heart Association. Cheers to going red!
Social Bookmarking

By kkorvela | Posted in Employees - Past or Present | Tagged , , | Comments (0)

Creating Brand Loyalty with the 5Cs

June 2, 2009 – 6:00 am

The 5C’s of marketing are relatively self-explanatory: Curiosity, Connection, Confidence, Conversation and Community. While the process is non-linear, certainly the foundation of the process is the twin pillars of Curiosity and Confidence.  And it would be easy to stop there and simply say an interested, trusting customer is one who will stay in the fold.
Which [...]

By Michael Littman | Posted in Brand Enthusion | Comments (0)