Monthly Archives: July 2009

Passion Powers Prospects Purchases

July 28, 2009 – 12:25 pm

We spend our money on the people and the things that we love the most. Or said another way, our passions power our purchases. Basic needs must first be met. Food, shelter, clothing. But once met, dollars get directed towards purchases that bring us the greatest joy or emotional gratification.
Recognize that passion unchanneled drives [...]

By Michael Littman | Posted in Brand Enthusion, Word-of-mouth | Comments (0)

Five Principles, Two Kickers, One Wish

July 14, 2009 – 3:11 pm

1. A brand is a reputation, a defined set of expectations.
McDonald’s hamburgers aren’t the best hamburgers in the world. But when I order a Big Mac, I know exactly what I am getting. That experience, driven first by product and then by marketing imagery, establishes the brand reputation.
2. Sustainable brands are built upon a set [...]

By Michael Littman | Posted in Brand Enthusion, Our Take | Comments (0)