August 31, 2009 – 4:41 pm
…few people will argue that social media doesn’t have clear, distillable value to companies. Social media monitoring, in my opinion, is one of the most easily translatable value-driven elements of corporate social media, especially when viewed as an add-on to existing brand research efforts.
August 27, 2009 – 9:00 am
Books, blogs, industry journals and business publications have vacillated for years on the role that public relations plays in the overall marketing communications mix. Some authors would have you believe that PR, in its many forms, is replacing big-dollar advertising. It is often cheaper and can be highly effective.
Some practitioners of on-line social media methodologies, [...]
August 24, 2009 – 4:20 pm
First of all, I want to say thanks to the people who’ve checked out this blog since we launched it “officially” last week. Our intent here with The Social Enthusiast is to focus on process over personality. It reminds me of the difference between wild west frontiersmen, tour guides, and commercial real estate agents.
August 11, 2009 – 2:11 pm
The most important thing on any blog is it’s content. Without valuable content your blog will never accomplish its goals. One of the ways to make sure that you’re creating high value content is by developing and following an editorial calendar.
August 11, 2009 – 12:10 pm
Gone are the days of the mentality, “if you build it they will come.” It takes a lot of hard work, dedication and patience to build a blog that generates a high volume of traffic. However, with a little strategy and consistency you’ll begin to see measureable results.
Here are a few recommended strategies.
Set a Goal
If [...]
A corporate blog is often the first step in adding social media to your marketing communications plan. It’s a good choice–there’s a relatively high level of control, a relatively low level of risk, and there are plenty of low-cost or free options from a technology perspective.
Even so, it can be pretty nerve-wracking when you’re just [...]
When you hear the words “online community” do you immediately think of a branded social network? A Ning network? A Facebook Fan Page? What about a discussion forum or message board? Or a corporate blog? Many times, businesses get locked into a certain model or mindset when it comes to thinking about online community sites. The truth is, there are many different models for adding a collaborative, community-building element to your brand’s web presence. It’s important to consider several different factors when deciding how to begin building your brand’s online community.
Encouraging comments on your corporate blog
There’s nothing more disappointing than pouring your heart into a blog post, anxiously awaiting the response from your audience… and getting no response in the comments.
As disappointing as that can be, bear in mind the 90-9-1 rule of social media:
90% of people in social media will be consumers-only (meaning they’ll never post or comment)
9% will [...]