Monthly Archives: October 2009

Does Your Brand Really Need an iPhone App?

October 16, 2009 – 2:41 pm

Everybody has an iPhone, and every corporation thinks they need to have an app! However, the real question is, “does your brand really need an iPhone app?” With the increasing rise in popularity of the iPhone, its easy to think that the only way to reach the consumer is through the latest and hottest trend. Sounds good, but before you run off and spend thousands of dollars having an app designed for you, it would help to answer a few questions.

By dfinch | Posted in Featured, Social Media Marketing | Tagged , , | Comments (0)

Are You Leaving Your Online Community Homeless?

October 16, 2009 – 6:00 am

Let’s say a group of these brand enthusiasts wanted to hold a party to celebrate your brand, or what it stands for. Let’s say they contacted you and said “Hey, we’d like to have a big party with a few thousand people who thing your company is just great. We’ll come up with the entertainment. We’ll promote it. We’ll get as many people as we can to attend.” Would your response be “That’s great. Tell us how it goes.”?

By Kat French | Posted in Featured, Online Community | Tagged , , | Comments (0)

The Down 'n Dirty Details of Blogger Outreach

October 6, 2009 – 5:43 pm

Can I share a little secret? I really don’t like doing blogger outreach. I know, I know–I’m a sad, sorry excuse for a social media manager.
There are a number of reasons that blogger outreach is considered the slogfest of social media work. One reason is that it’s a fundamentally awkward process. Journalists and other traditional media members expect to get calls and emails from media relations reps. they may not always like it, but it’s a known part of their job.

By Kat French | Posted in Featured, Social Media Marketing | Comments (0)