Monthly Archives: November 2009

Eyeballs or Talent: What's the Best Model For Blogger Compensation?

November 20, 2009 – 6:00 am

Monday, PR guy and fellow highly-caffeinated person Jeremy Pepper posted a few thoughts on using bloggers as a means, not an end unto themselves. I’d encourage you to bop on over there and read it if you haven’t already, but the part that was swirling around in my head in particular was the part about “blogger junkets,” the “pay me mentality” and what might be, for lack of a better and less touchy-feely term, a sustainable model for brands and bloggers to work together.

By Kat French | Posted in Corporate Blogging, Featured | Comments (0)

Norton Healthcare and Doe Win Two MarCom Awards

November 17, 2009 – 3:18 pm

Campaigns created by the Marketing & Communications Department at Norton Healthcare and Doe-Anderson recently won two MarCom Awards, which are administered and judged by the Association of Marketing and Communications Professionals.
The companies collected a pair of awards, including a Platinum Award in the Marketing/Promotion Campaign/Corporate Branding category for the Kosair Children’s Hospital “Just for Kids” [...]

By kkorvela | Posted in Our Work | Tagged , , , | Comments (1)

Social Media: It's Therapy, Not Triage

November 11, 2009 – 1:30 pm

It can be tempting to look at social media as public relations triage. When your brand has been hit by a metaphorical Mack truck on the highway of online public discourse, it’s tempting to think that social media can swoop in like a first responder and clean up the damage.

By Kat French | Posted in Social Media Marketing | Comments (0)