Books, blogs, industry journals and business publications have vacillated for years on the role that public relations plays in the overall marketing communications mix. Some authors would have you believe that PR, in its many forms, is replacing big-dollar advertising. It is often cheaper and can be highly effective.
Some practitioners of on-line social media methodologies, [...]
The growing trend toward social media involvement has brought renewed emphasis to the idea of transparency for companies and organizations. It has become almost an expectation for some individuals that their personal lives and actions are constantly monitored by friends, colleagues, casual acquaintances and even complete strangers. With some people describing their every move on-line, [...]
A blog by Michael Littman, SVP and Chief Marketing Officer of Doe-Anderson
