March 10, 2010 – 10:12 am
I’ll admit it–I, too, am a shameless fan of Old Spice’s viral hit commercial.
Raise your hand if you think it was an example of how a Super Bowl spot is still a smart investment.
Guess what?
It wasn’t a Super Bowl commercial. As Barbara Lippert noted on AdWeek, the spot actually first aired the day after the Super Bowl, [...]
November 20, 2009 – 6:00 am
Monday, PR guy and fellow highly-caffeinated person Jeremy Pepper posted a few thoughts on using bloggers as a means, not an end unto themselves. I’d encourage you to bop on over there and read it if you haven’t already, but the part that was swirling around in my head in particular was the part about “blogger junkets,” the “pay me mentality” and what might be, for lack of a better and less touchy-feely term, a sustainable model for brands and bloggers to work together.
November 11, 2009 – 1:30 pm
It can be tempting to look at social media as public relations triage. When your brand has been hit by a metaphorical Mack truck on the highway of online public discourse, it’s tempting to think that social media can swoop in like a first responder and clean up the damage.
October 16, 2009 – 6:00 am
Let’s say a group of these brand enthusiasts wanted to hold a party to celebrate your brand, or what it stands for. Let’s say they contacted you and said “Hey, we’d like to have a big party with a few thousand people who thing your company is just great. We’ll come up with the entertainment. We’ll promote it. We’ll get as many people as we can to attend.” Would your response be “That’s great. Tell us how it goes.”?
October 6, 2009 – 5:43 pm
Can I share a little secret? I really don’t like doing blogger outreach. I know, I know–I’m a sad, sorry excuse for a social media manager.
There are a number of reasons that blogger outreach is considered the slogfest of social media work. One reason is that it’s a fundamentally awkward process. Journalists and other traditional media members expect to get calls and emails from media relations reps. they may not always like it, but it’s a known part of their job.
August 31, 2009 – 4:41 pm
…few people will argue that social media doesn’t have clear, distillable value to companies. Social media monitoring, in my opinion, is one of the most easily translatable value-driven elements of corporate social media, especially when viewed as an add-on to existing brand research efforts.
August 24, 2009 – 4:20 pm
First of all, I want to say thanks to the people who’ve checked out this blog since we launched it “officially” last week. Our intent here with The Social Enthusiast is to focus on process over personality. It reminds me of the difference between wild west frontiersmen, tour guides, and commercial real estate agents.
A corporate blog is often the first step in adding social media to your marketing communications plan. It’s a good choice–there’s a relatively high level of control, a relatively low level of risk, and there are plenty of low-cost or free options from a technology perspective.
Even so, it can be pretty nerve-wracking when you’re just [...]
When you hear the words “online community” do you immediately think of a branded social network? A Ning network? A Facebook Fan Page? What about a discussion forum or message board? Or a corporate blog? Many times, businesses get locked into a certain model or mindset when it comes to thinking about online community sites. The truth is, there are many different models for adding a collaborative, community-building element to your brand’s web presence. It’s important to consider several different factors when deciding how to begin building your brand’s online community.
Encouraging comments on your corporate blog
There’s nothing more disappointing than pouring your heart into a blog post, anxiously awaiting the response from your audience… and getting no response in the comments.
As disappointing as that can be, bear in mind the 90-9-1 rule of social media:
90% of people in social media will be consumers-only (meaning they’ll never post or comment)
9% will [...]