Author Archives: Todd Spencer

Finding Your Passionate Fans Where They Already Are

September 9, 2009 – 3:36 pm

As one of the nation’s oldest advertising agencies with a reputation for great traditional work, we often find that people are surprised that we’ve embraced social media so quickly and so enthusiastically. Michael recently wrote on this blog about how passion powers purchases. The idea of connecting to your brand’s most passionate fans and enlisting [...]

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Want To Win Customers? Have Something Interesting To Say.

March 8, 2009 – 6:50 pm

“I’m not interested in what you have to say!” Ever had a conversation with someone where they insist on telling you everything they want you to know, but you really don’t care?  I’ve had a few this week.  I’m always amazed at how people just start talking and never read their audience to see if [...]

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An Introduction to Brand Enthusion

January 9, 2009 – 6:00 am

Nearly all my friends in the industry have expressed how thankful they are that 2008 is finally over. Fortunately, I cannot say the same. Despite the year’s dreadful headlines about the economy, gas prices and company failures, Doe-Anderson had a lot to celebrate in 2008. Our clients gave us the opportunity to do great work. [...]

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