Category Archives: Brand Enthusion

Want To Win Customers? Have Something Interesting To Say.

March 8, 2009 – 6:50 pm

“I’m not interested in what you have to say!” Ever had a conversation with someone where they insist on telling you everything they want you to know, but you really don’t care?  I’ve had a few this week.  I’m always amazed at how people just start talking and never read their audience to see if [...]

  • Share/Bookmark
By Todd Spencer | Tagged , , , , | Comments (0)

Why Brand Enthusion Makes For Better On-Line Communities

February 4, 2009 – 6:00 am

Here’s what most agency partners do when their client comes to them and says, “I want to build an on-line community.” Panic – “Our Interactive Department has a hard time building billboard-esque microsites. What are we going to do?” Call a third-party vendor – “Yes, we know you charge an arm and a leg for [...]

  • Share/Bookmark
By Jason Falls | Comments (0)

It’s The Scoreboard Not Statistics

January 19, 2009 – 4:30 pm

Jeff Fisher, the coach of the Tennessee Titans, and I are contemporaries. We are nearly the same age. We are both members of the all-powerful and attractive club. We even share a similar passion: Tennessee Titan football. Which is why both Jeff and I spent the past several weeks considering fate, mortality and the importance [...]

  • Share/Bookmark
By Michael Littman | Tagged , , , , | Comments (1)

An Introduction to Brand Enthusion

January 9, 2009 – 6:00 am

Nearly all my friends in the industry have expressed how thankful they are that 2008 is finally over. Fortunately, I cannot say the same. Despite the year’s dreadful headlines about the economy, gas prices and company failures, Doe-Anderson had a lot to celebrate in 2008. Our clients gave us the opportunity to do great work. [...]

  • Share/Bookmark
By Todd Spencer | Comments (1)

Top Ten Must-Use Marketing Tactics For 2009

January 6, 2009 – 2:21 pm

The 2 a.m. internal alarm clock jangled for me again last night.  I could suggest that it’s become an old friend, but, in truth, friends don’t bang on my door at 2 a.m. unannounced, requiring immediate attention. It’s the unresolved issue of the day that deprives me of sleep:  “What will work to grow our [...]

  • Share/Bookmark
By Michael Littman | Tagged , , , , , | Comments (2)