Category Archives: Corporate Blogging

Eyeballs or Talent: What's the Best Model For Blogger Compensation?

November 20, 2009 – 6:00 am

Monday, PR guy and fellow highly-caffeinated person Jeremy Pepper posted a few thoughts on using bloggers as a means, not an end unto themselves. I’d encourage you to bop on over there and read it if you haven’t already, but the part that was swirling around in my head in particular was the part about “blogger junkets,” the “pay me mentality” and what might be, for lack of a better and less touchy-feely term, a sustainable model for brands and bloggers to work together.

By Kat French | Also posted in Featured | Comments (0)

How to Develop an Editorial Calendar

August 11, 2009 – 2:11 pm

The most important thing on any blog is it’s content. Without valuable content your blog will never accomplish its goals. One of the ways to make sure that you’re creating high value content is by developing and following an editorial calendar.

By dfinch | Tagged , , | Comments (1)

How to Drive Traffic to Your Corporate Blog

August 11, 2009 – 12:10 pm

Gone are the days of the mentality, “if you build it they will come.” It takes a lot of hard work, dedication and patience to build a blog that generates a high volume of traffic. However, with a little strategy and consistency you’ll begin to see measureable results.
Here are a few recommended strategies.
Set a Goal
If [...]

By dfinch | Tagged , , | Comments (0)

Encouraging comments on your corporate blog

August 8, 2009 – 4:18 pm

There’s nothing more disappointing than pouring your heart into a blog post, anxiously awaiting the response from your audience… and getting no response in the comments.
As disappointing as that can be, bear in mind the 90-9-1 rule of social media:

90% of people in social media will be consumers-only (meaning they’ll never post or comment)
9% will [...]

By Kat French | Also posted in Featured | Tagged , , | Comments (1)

Five Great Resources for Starting a Corporate Blog

August 8, 2009 – 4:18 pm

A corporate blog is often the first step in adding social media to your marketing communications plan.  It’s a good choice–there’s a relatively high level of control, a relatively low level of risk, and there are plenty of low-cost or free options from a technology perspective.
Even so, it can be pretty nerve-wracking when you’re just [...]

By Kat French | Tagged , , | Comments (7)