Category Archives: Interactive

A Snapshot of the Future of Interactive Advertising

This is a post by Rachael Feldman, Client Services intern at Doe-Anderson.  The ultimate goal in creating an advertisement is for the consumer to react to it. I believe advertising has always been an interactive industry, where you are creating something that will hopefully connect with the public. However, with the eruption of social media [...]

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The 5 Cs of Foursquare

I am an Adventurer. I know this because Foursquare told me so. If you’re not already familiar with Foursquare, it’s a location-based mobile service that is this year’s Twitter (a social utility so hot, everyone in business is talking about it, but so new that no one knows if it’s a good idea to spend [...]

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How to Build a Website in Three Weeks

This is a post by Bob Lauder, Vice President and Supervisor, Public Relations at Doe-Anderson.  A client came to Doe-Anderson recently and said, “We need a website up and running in three weeks.”  Our response was, “I’m sorry, did you say ‘three weeks?’”  Holy cow!  We’re not talking about using a turnkey template from Intuit [...]

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What do we have in common with Ashton Kutcher?

We may not have as many followers on Twitter as Ashton (although we’re getting closer every day!), but we have something else in common—we’re both SAMMY Award winners. The SAMMY Awards honor excellence in social media, marketing and advertising. Doe-Anderson received a 2009 SAMMY Award for Best Social Integrated Cross-Media for our work with Jim [...]

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Pedaling His Way from “Fatguy” to Fitguy

David Crowell, a web programmer here at Doe-Anderson, was recently featured on the local NBC affiliate WAVE 3 news.  For the last several months, David has been riding his bike to work a few days a week. With gas prices soaring, that might not seem that newsworthy, except for one thing:  he lives 16 miles [...]

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Doe-Anderson collects National ADDY Award

Doe-Anderson wrapped up the ADDY awards season by collecting a NATIONAL SILVER ADDY for our web site in the Consumer web site – Flash category. During 2008, Doe-Anderson collected more ADDYs at the local, regional and national level than at any time during our last eight years (36 in total), including 33 awards at the local ADDYs (as well as Best of Show and two Best of Category awards), 2 awards at the Regional level for America’s Native Spirit web site and for Knob Creek Small Batch Direct Mail, and the NATIONAL SILVER ADDY.

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Doe is hiring in the Interactive Department

Doe-Anderson is looking for a few good men and/or ladies for open positions in the Interactive Department. Before we give you the linkage we wanted to give you a feel for the type of folks you’d be working with so we threw together a quick video. As you can see, those “Interactivillians” are a hard-workin’, [...]

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