Category Archives: Monitoring & Measurement

Using Monitoring to Achieve Richer Customer Insights

August 31, 2009 – 4:41 pm

…few people will argue that social media doesn’t have clear, distillable value to companies. Social media monitoring, in my opinion, is one of the most easily translatable value-driven elements of corporate social media, especially when viewed as an add-on to existing brand research efforts.

By Kat French | Tagged , , | Comments (2)

Why social media monitoring is the smartest first step.

August 8, 2009 – 4:15 pm

When you first approach your advertising agency or a consultant about social media services, is your attention focused on activities with direct customer interaction? I know that my clients often overlook monitoring and measurement, unless I direct their attention to them. The irony is that these less-sexy activities often provide the most practical business value, particularly at the outset of an organization’s explorations into the social media space.

By Kat French | Tagged , , , | Comments (0)

Social media metrics worth measuring (in the beginning)

August 8, 2009 – 4:05 pm

One of the most compelling and confounding questions in social media is how to determine success or failure? Return on Investment is a persistent topic among social media professionals. It’s not that there aren’t plenty of things that you can measure. The question is, what should you measure, and what do those numbers mean in terms of business objectives?

By Kat French | Tagged , , , , , | Comments (0)