http://www.youtube.com/watch?v=RIOiwg2iHio

They say that in life, it’s the little things that count. The little things that can make a big difference.  Well, this couldn’t be more true when it comes to the environment.

Doe Energy is doing their part.  Won’t you join us?  Every week we’ll have a “green tip” of the week posted on the water cooler.  It will not only help us to be more “green,” but we just might save a little green as well.

Green Tip of the Week for May 14th:

Turn your lights off when you leave the office in the evening, or if you know you’re going to be gone an extended amount of time.

As you can see, those “Interactivillians” are a hard-workin’, fun-lovin’ group that really embrace the whole “web 2.0″ thing.

And now the goods:

• Senior Flash/Interface Developer
• Web/Interface Developer
• Application Developer
• Social Media Manager

To apply for any of the above positions, please send your cover letter and resume to the Doe-Anderson HR Department at hrdoeanderson@doeanderson.com.

The Friends of Lou had their first gathering last night at the Kentucky Derby Festival for Glimmer on the Waterfront. About 200 of Louisville’s closest friends shared special Friends of Lou drinks, pulled pork, and some kind of chicken liver thing wrapped in bacon(?) all in a prime location near the stage. Really nicely done. The Louisville CVB’s Stacey Yates was the graceful hostess of ceremonies. The Bourbon Country tent provided perfect digs. Possibility City also showed off its “visitness” last night combining live music, hot air balloons, food-on-a-stick and our favorite bourbon. Hmmn…Shouldn’t Maker’s Mark should have a giant balloon? Better yet! A Maker’s Mark blimp! It could race Goodyear’s! Somebody get on that. But I digress…

Really a good time last night. Lots of different people just chillaxing. Good vibe. The VilleVoice showed up as well, but needed more booze. I’ll never argue that one. Louisville Photography Collective was out in force. They have lots of great pics. Check those out.

Nice article by the way from the Courier Journal. “Mighty oaks from little acorns grow,” indeed!

3:35pm….And in the words of President Dubya, “Mission accomplished!”

]]> http://blog.doeanderson.com/2008/04/24/free-to-a-good-home/feed/ http://blog.doeanderson.com/2008/04/24/ray-radford-world-tour-wraps-up-in-ireland/ http://blog.doeanderson.com/2008/04/24/ray-radford-world-tour-wraps-up-in-ireland/#comments Thu, 24 Apr 2008 12:26:00 +0000 Ray Radford http://blog.doeanderson.com/?p=34

This blog comes from Ireland and near the end of the Ray-Ray world tour.
Notes scribbled on various bar napkins.

1. Still possible to find the Ireland I fell in love with 30 yrs hence you’ve just got to drive a bit futher out of the ‘big’ cities to do it. Warm engaging people who want to meet you and chat it up over a pint.

2. Pubs are better since u can’t smoke in them.

3. Speaking of smoke, its still possible to catch a whiff of a peat fire in the morning air if u get up early.

4. You know you’re in the true Ireland when you ask the desk clerk what time the news agent opens, and she says, “Oh they open sharply @ 8 but I’d give them til 8:15.”

5. You gotta love folks who proudly serve a porridge for b’fast with ‘whisky, cream and honey’ all mixed in. Bringing back the recipe if I can.

Think there’s a market for it?

Doe-Anderson’s work for the Louisville Metro Police Department (LMPD) has resulted in a significant drop in auto thefts in the city, according to Assistant Chief of Police Troy Riggs.

The auto crime prevention program was announced by Mayor Abramson in March. Doe creatives envisoned fake parking tickets to be placed on unlocked cars (the most common reason for car theft) to deter criminals and remind owners to lock their doors. The ticket quickly explains that this isn’t a real ticket which is a welcome surprise and intrigues them to read on for the ticket’s actual purpose. On the reverse side, the ticket provides tips for preventing auto thefts. Initially 10,000 tickets were printed for distribution. The program has been so successful that LMPD has asked for an additional 50,000 tickets.

Earlier this month, Doe-Anderson was recognized at the annual police awards banquet and received the Community Service Award for campaign work for 574-LMPD, the police information and anonymous tips line. The campaign includes the fake parking tickets, bus shelter posters, and life-size criminal stand-up displays with the message, “If criminals were this easy to spot, we wouldn’t need you. 574-LMPD.”

574-LMPD has been an incredibly successful program for the Louisville Police. Doe-Anderson was enlisted to help spread the word even further.

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[Editor’s note: Doe’s own Ray Radford is traveling through Japan (cue “Wassaaaabi” commercial) and Singapore over the next couple of weeks spreading the word about Maker’s Mark - hopefully improving America’s international relations and providing his thoughts. He is writing from his Blackberry.]

Radford

Finally have sat down long enough to both reset my time zone clock and collect a few thoughts.

We have no, zero, nada, zip, understanding of the influence we have. The American subprime mess is having a ripple effect across the globe of monstrous proportions. It is damn near the lead story no matter where you look. Major story in the Asian Times talks about how the mess has caused millions of small investors in the China exchanges to be wiped out. I think the metaphor used to be “when we cough the world catches the flu”. Today the metaphor might better read, “when we flush, the rest of the world gets dirty”. My fear is that we might be on our way from respect and aspiration to being scorned and reviled. Yes I understand that it has to do with massive global greed and stupidity but it gets played out as a failure of America, not complicated financial instruments.

America brands are writ large. This morning over breakfast in a Tokyo restaurant (in the smoking section-it was great) I sat between a couple with an eastern-European accent and an South African gentleman. After breakfast all four of us lit up Marlboros - different health warning languages though. Taking my constitutional later I walked to the nearby Starbucks where I found the same three people. Apparently “Grande cappuccino mocha, latte, half-soy non-GMO foam” is now part of the global vocabulary.

Singapore is clean and very orderly. Well duh!

Watching the Masters and listening to Japanese commentators is weird beyond description. The one word I could understand was Tiger (no last name).

There is a Denny’s right across the street from me. It’s funny though (after our experience across the river that day we picked up Todd); I haven’t even the slightest desire to cross. Here I am, damn near half way around the world, in search of a little bit of Americana, and won’t go there because of what happened in one location in southern Indiana. A brand experience is still a brand experience no matter where you are

The BBC is boring and pedantic and smug.

No news about Brittany Spears, Kevin Federline, Paris Hilton, Barry Bonds, Nicole Ritchie, American Idol, Pacman Jones, (insert other names here) is REALLY REALLY good news.

That’s all for now.

I’ll be joining Dr. Daniel Acuff, President, Youth Marketing Systems Consulting; Dave Siegel, President, WonderGroup; and Jim Gilmartin, President, Coming of Age, Inc., who are each contributing an introduction and oversight on a chapter focused on marketing to kids, tweens, and boomers respectively.

My chapter will focus on marketing to Generation X, that skeptical group who were somehow conceived after the widespread use of “The Pill” in the early 60’s. Gen Xers are sometimes called “Busters” for busting up the Boomers’ freedom party that resulted from the demographic tsunami that landed on home shores after WWII.

Generation X seems to be best identified with believing they’ve inherited the problems left by the Baby Boomers. They generally have birth dates sometime between 1964 and 1985.

If you were born during those years, I’d love to know what people, gadgets and events most influenced you early in life.

Born in 1966, I most recall Nixon’s resignation, the end of the Vietnam war, The Miami Dolphins, O.J. Simpson as a football hero, Ali and Cossell, Dr. J, being a latchkey kid, Disco, Nixon, The Exorcist, Jaws, Star Wars, Rocky, Pong, The Pet Rock, MTV, CB radio, video games, the Iranian hostage ordeal, Reagan and an actual computer with floppy disks and a blinking green cursor, in our home. Robots and flying cars couldn’t be far behind. I’m still waiting.