Every semester, you’ll often see a few new faces roaming the brightly-colored halls of Doe-Anderson. They will follow us to status meetings, write press releases detailing our client’s latest venture, or scour the web for new media contacts. Without a doubt, the interns are an integral part of our agency. Since becoming involved with the [...]
This is a post by Nicole Steeves, Client Services intern at Doe-Anderson. Last semester at university, I took a Promotions and Advertising class, where conveniently, we reviewed and dissected Super Bowl advertisements. Although the Doritos and Budweiser ads captured the majority of the class’s attention, I was more interested in the new campaign for Old [...]
If you’ve worked at an agency long enough, there’s a good chance that you’ve done pro bono work. There’s no doubt that pro bono clients are equally as important as “paying” clients. Not only is it a great way to get connected to your community, it’s often a chance to stretch your creative muscles as well. [...]
This is a post by Nicole Steeves, Account Services intern at Doe-Anderson. The rich traditions of Spanish language and culture have always attracted me as a student. Now, as an intern, the concept and growth of Hispanic marketing in this industry has perfectly married my educational and professional interests. In past decades, the Hispanic population [...]
This is a post by Jay Davis, a copywriter in Doe-Anderson’s creative department. I coined a new phrase the other day. Digital Drift. It’s our industry’s shifting focus from what we call “traditional” advertising to more explicitly digital media. It’s also the impetus for the recent proliferation of smaller digital boutiques that seem to be [...]
This is a post by Kate Killian, Traffic Manager at Doe-Anderson. In a nutshell, the traffic department helps make the most of the time and resources we have at the agency. We monitor a job from inception through its completion. Our days are never the same, because we never know what will come up on [...]
January 4, 2010 – 12:48 pm
There may be snow on the ground and your holiday decorations may still be up (don’t worry—we won’t tell), but believe it or not, it’s already time to start thinking about the summer. Doe’s internship program is year-round, but our summer rotation is by far the most competitive. We offer three types of internships: interactive, [...]
January 19, 2009 – 4:30 pm
Jeff Fisher, the coach of the Tennessee Titans, and I are contemporaries. We are nearly the same age. We are both members of the all-powerful and attractive club. We even share a similar passion: Tennessee Titan football. Which is why both Jeff and I spent the past several weeks considering fate, mortality and the importance [...]
January 6, 2009 – 2:21 pm
The 2 a.m. internal alarm clock jangled for me again last night. I could suggest that it’s become an old friend, but, in truth, friends don’t bang on my door at 2 a.m. unannounced, requiring immediate attention. It’s the unresolved issue of the day that deprives me of sleep: “What will work to grow our [...]
January 5, 2009 – 12:00 pm
Our best work of the past year? Where do I start? Well, strangely enough in New York — with Maker’s Mark and the work we did for the Grand Central Station domination. It’s still getting buzz. The work was fantastic, and we literally covered the station with nearly fifty original ideas located from the escalators to [...]
