Tag Archives: advertising

It’s The Scoreboard Not Statistics

Jeff Fisher, the coach of the Tennessee Titans, and I are contemporaries. We are nearly the same age. We are both members of the all-powerful and attractive club. We even share a similar passion: Tennessee Titan football. Which is why both Jeff and I spent the past several weeks considering fate, mortality and the importance [...]

Top Ten Must-Use Marketing Tactics For 2009

The 2 a.m. internal alarm clock jangled for me again last night.  I could suggest that it’s become an old friend, but, in truth, friends don’t bang on my door at 2 a.m. unannounced, requiring immediate attention.
It’s the unresolved issue of the day that deprives me of sleep:  “What will work to grow our client’s [...]

Looking Back – Doe’s Best in 2008

Our best work of the past year? Where do I start? Well, strangely enough in New York — with Maker’s Mark and the work we did for the Grand Central Station domination. It’s still getting buzz.  The work was fantastic, and we literally covered the station with nearly fifty original ideas located from the escalators to [...]