“Surprise and delight” has become the Doe-Anderson catchphrase for winning the hearts of our clients’ customers. It’s a notion that transcends a transactional relationship and creates a friendship between the brand and its users.
In order to do that, we have a set of guiding principles to which we rather rigorously adhere:
1. Creating surprise and delight [...]
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Cultivating Brand Enthusion
A blog by Michael Littman, SVP and Chief Marketing Officer of Doe-Anderson
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