Tag Archives: Brand Enthusion

Want To Win Customers? Have Something Interesting To Say.

“I’m not interested in what you have to say!”
Ever had a conversation with someone where they insist on telling you everything they want you to know, but you really don’t care?  I’ve had a few this week.  I’m always amazed at how people just start talking and never read their audience to see if they’re [...]

It’s The Scoreboard Not Statistics

Jeff Fisher, the coach of the Tennessee Titans, and I are contemporaries. We are nearly the same age. We are both members of the all-powerful and attractive club. We even share a similar passion: Tennessee Titan football. Which is why both Jeff and I spent the past several weeks considering fate, mortality and the importance [...]

Top Ten Must-Use Marketing Tactics For 2009

The 2 a.m. internal alarm clock jangled for me again last night.  I could suggest that it’s become an old friend, but, in truth, friends don’t bang on my door at 2 a.m. unannounced, requiring immediate attention.
It’s the unresolved issue of the day that deprives me of sleep:  “What will work to grow our client’s [...]