Tag Archives: branded social network

Choosing the right model for your online community

When you hear the words “online community” do you immediately think of a branded social network? A Ning network? A Facebook Fan Page? What about a discussion forum or message board? Or a corporate blog? Many times, businesses get locked into a certain model or mindset when it comes to thinking about online community sites. The truth is, there are many different models for adding a collaborative, community-building element to your brand’s web presence. It’s important to consider several different factors when deciding how to begin building your brand’s online community.

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