-
Pages
-
Subscribe
-
Cultivating Brand Enthusion
A blog by Michael Littman, SVP and Chief Marketing Officer of Doe-Anderson
-
Categories
- Books
- Bourbon
- Brand Enthusion
- Corporate Blogging
- Creative
- Doe interns
- Employees – Past or Present
- Featured
- Flash
- Friends of Lou
- Green
- Interactive
- International
- Kentucky Derby Festival
- LMPD
- Monitoring & Measurement
- office fun
- Online Community
- Our Fun
- Our Take
- Our Work
- Possibility City
- Social Media Marketing
- Society of Acorn Enthusiasts
- Uncategorized
- Word-of-mouth
-
Archives
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- June 2008
- May 2008
- April 2008
- March 2008
Doe-Anderson
Blog.DoeAnderson.com
Sites We Like
-
Meta
© 2010 Doe-Anderson. All rights reserved.
Don't Feed the Trolls–Dealing with detractors
It’d be nice if companies approached online communities with a sense of excitement and possibility. More often, the dominant emotion that comes across when first talking with decision-makers about engaging consumers online is fear. It’s not that they don’t recognize the tremendous value of cultivating their brand enthusiasts into a thriving community of brand ambassadors. [...]