Tag Archives: public relations

Wikipedia: Your Untapped Free Media Source

This is a post by Chad Fischer, an Account Services intern at Doe-Anderson.
I love Wikipedia (www.wikipedia.org). I’m a chronic combo computer user and TV watcher. When I’m watching Planet Earth on Discovery and they name a deep-sea fish I’ve never seen before and I’m curious about it, I go to Wikipedia. When I’m watching the Mavericks [...]

Perfecting Your Pitch

“To Whom It May Concern,
 Have you heard about the latest do-dad from XYZ Corp.?  It has many great features, including blah, blah, blah.  This is seriously the most exciting product to come along since the iPhone. 
 I know you’ll want to do a feature on this product, because it is that awesome.   Actually, it’s so [...]

Don’t Be a Pick-up Artist

“I lost my phone number, can I borrow yours?”
“Can you give me directions to your heart?  I seemed to have lost myself in your eyes.”
“I hope you know CPR, because you take my breath away!”
There’s little proof to show that pick-up lines actually work at attracting men and women, yet many people still insist on [...]

Money, Service, Time all Keys for Toyota

This is a post by Dan Burgess, Senior Vice President, Director, Public Relations at Doe-Anderson. 
Do you know specifically what the reputation of your company is worth?  A silly question, perhaps, but Toyota is in the midst of finding out what the answer is for them.  The automaker’s “unintended acceleration” nightmare is costing the company an [...]

Going Green at Trade Shows–A Good Idea?

This is a post by Bob Lauder, Vice President and Supervisor, Public Relations at Doe-Anderson.
The PGA Merchandise Show in Orlando is a great place to introduce new products in the golf industry.  Since 1993, I’ve been making the trek to Orlando as the PR representative for Hillerich & Bradsby, the company that owns PowerBilt Golf and [...]

Should Tiger ‘Fess Up that He Messed Up?

As I watched “The Today Show” this morning, there was, yet again, another segment about Tiger Woods and more details about how he’s been spending his time away from the golf course.  After the clip was over, a public relations expert began talking about the best way Woods should handle this.
No matter how Woods handles the [...]

Balancing Transparency in Crisis Communications

The growing trend toward social media involvement has brought renewed emphasis to the idea of transparency for companies and organizations. It has become almost an expectation for some individuals that their personal lives and actions are constantly monitored by friends, colleagues, casual acquaintances and even complete strangers. With some people describing their every move on-line, [...]